Wallpaper Trader Bloom, Plum

Soft petals, like clouds in motion is this beautiful Bloom wallpaper which features drifts large, translucent florals across a pearlescent ground, creating an ethereal, modern statement that feels calm and cocooning. Designed in New Zealand by Emma Hayes, this mural-format wallpaper turns bedrooms, living rooms and entryways into gentle, light-playing sanctuaries. Why you’ll love it * Dreamy oversized florals with a floating, water-colour effect—impactful yet soothing.  * Pearlescent non-woven adds a subtle glow and a premium, matte-silky look.  * Mural roll with 3 tall panels for easy planning and fewer seams on standard walls.  * Class A / Euro Class B fire ratings with non-toxic inks.  Styling notes * Pair with chalky whites, oat linens, pale oak and stoneware for a serene, contemporary palette. * Layer gentle textures (bouclé, linen, sheer drapes) to echo the soft petal forms. * Works beautifully behind a bed or sofa; wrap a reading nook for a cloud-like, enveloping mood. Product details * Format: One roll contains 3 panels, each 68.6 cm (W) × 300 cm (H); covers up to 205 cm (W) × 300 cm (H) per set.  * Horizontal repeat: 205 cm (align panel sets side-by-side for wider walls).  * Material / Finish: 100% non-woven paper, pearlescent finish.  * Hanging: Paste the wall; panels arrive numbered for sequence.  * Fire rating: Class A (ASTM E84); Euro Class B; NZ Group 1-S.  * Lead time: Typically 1–6 weeks for rolls;