Attribute to Bunnings Head of Commercial Services, Rob Lockey:
We know our customers value being recognised for their loyalty, and that's something that's really important to us.
The new PowerPass Pro Rewards program moves beyond a traditional discount model by rewarding eligible small to medium-sized businesses and tradies for their loyalty. The program gives customers more value, flexibility and choice.
The more customers spend, the more they earn. Instead of an upfront discount on eligible purchases, members can access a broader range of benefits, including Pro Rewards Dollars to redeem and save on future purchases, discounted fuel at Shell of up to 8c per litre, Qantas points, special product offers, exclusive merchandise and $2 coffees.
The program has been shaped by extensive customer research and responds to changing industry needs, including increasing cost pressures and demand for value and flexibility. Our research showed customers want their loyalty recognised and rewarded in ways that genuinely support them and their business.
On background
Under the original PowerPass offer, customer value was primarily delivered through transactional discounts on eligible purchases. The discount was 5% on average.
PowerPass Pro Rewards is a loyalty program that rewards eligible customers with spend-based rewards, partner offers, business tools and tailored benefits that grow alongside their business.
PowerPass Pro Rewards members will receive $100 in Pro Rewards Dollars when they spend $2,000 and then $50 Pro Rewards Dollars for every $1,000 spent thereafter.
If customers are unsure which option is right for their business, our store teams or 134 TRADE can help.
Retail customers can access a loyalty offer through OnePass, which offers free delivery on eligible orders, 5x Flybuys points on in-store and Click & Collect purchases, express Click & Collect and early access.