- Thick, creamy and doesn’t budge — queen behaviour.
- Perfect for rubs, manes, tails and “why are you like this” patches.
- Purple so you can see exactly where you're putting it.
- Ideal for post-plait, post-rug or post-“i’ve rubbed myself raw” moments.
- Creamy formula spreads like butter — minus the grease.
Soothe It is a rich, creamy purple conditioner formulated to add softness and comfort to dry, irritated-looking or weather-affected skin. Its thick consistency allows it to stay where applied, making it suited for manes, tails and rub-prone zones.