In 1966 the GLAD® brand was born in Australia with the launch of 'the amazing new plastic GLAD® Wrap', a totally new concept for storing food. The plastic wrap market in Australia is now valued at $51 million with nine out of ten Australian households purchasing some kind of plastic wrap and the GLAD® brand is a clear market leader with 53% value share.

Since 1966 the GLAD® brand created more product categories designed to make life easier around the home and to save time, particularly in the kitchen.

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